Glossary
Plain-language definitions of the terms used across this site.
A
- Ad creative analyticsAd creative analytics is the practice of connecting ad-level performance data with observable creative features, such as format, hook, offer or call to action, to report results and identify patterns.
- Ad spy toolAn ad spy tool is software that searches public ad libraries or indexed advertising databases to show competitor ads and observable details, such as advertiser, creative, format, and dates shown.
- Agentic Social Media MarketingAgentic social media marketing is the use of AI agents that use current social or advertising signals to choose and carry out the next permitted marketing action, then use results to inform later actions.