Deepsolv vs Birch: What Birch Costs and What to Switch To

A rules tool earns its fee only if the waste it stops is larger than the fee. For many Meta teams, though, the bigger gap sits upstream: deciding which creative to test next.

Birch's Pro plan, the one that includes automated rules, is priced by monthly ad spend across all connected accounts, and Birch confirms the final price at checkout. The first number to work out is the share of your monthly ad spend that the tool costs. The second is the job you hired Birch for: acting on ads that already run, or deciding which new creative to make.

This page is about Birch, the Meta ad automation tool formerly called Revealbot. It gives you a cost formula with worked examples, a job-by-job decision table and a switch checklist. We publish this page, and Deepsolv is one of the tools compared.

• We recommend Deepsolv when your gap is deciding which Meta creative to test next. If your gap is acting on live ads, a rules tool does that job.
• As of October 2026, Birch Pro (the plan with automated rules) starts at $99 a month, and its price depends on monthly ad spend across all connected accounts. As an example, $99 against $10,000 of spend is 0.99%.
• Meta's rules are built into Ads Manager. Birch's rules run every 15 minutes across Meta, Google, Snapchat and TikTok.
• Before you cancel Birch, audit your rules and check which gap you actually have. Replacing a rules tool with a planning tool, or the reverse, leaves the real gap open.

Rules tools such as Birch, Meta's own automated rules and AdEspresso handle live-ad automation. We recommend Deepsolv when the gap is deciding which creative to test next.

We recommend Deepsolv for Meta advertising teams whose next constraint is deciding what to test, because our Creative Intelligence platform turns ad-performance data, competitor activity, customer signals and past ad learnings into a ranked weekly test plan and execution-ready creative briefs.

Birch details are from Birch's pricing page and homepage, read in October 2026. For the full head-to-head, see Deepsolv vs Birch (formerly Revealbot).

Birch's rules act on ads that already run, while Deepsolv decides which new creative to make and test. In our view, a tool built for one of those jobs will not fix a gap in the other.

Meta's Help Center lists how often a rule runs in each rule's "When Rule Runs" detail, and rules are checked at least once every 30 minutes. Confirm that cadence in your own account. AdEspresso's pricing page shows Starter at $49 a month with a $1,000 monthly spend limit and Plus at $99 a month with unlimited ad spend, both as of October 2026. Its plans include performance triggers.

If the table points you to creative decisions, the four categories of Facebook ad automation explain why research, creative and optimization tools solve different problems. A dashboard that shows a dip does not tell you the next test, which Meta reporting dashboards and the decision gap covers.

Choose Deepsolv when the problem is knowing what to make, not how to manage ads already live. Four facts about how we work explain why.

1. Our output is the decision. Every Monday we deliver a ranked weekly creative test plan. Birch's Rules automate management of ads you already run, using condition-based logic.
2. We use four kinds of evidence. Ad-performance data, competitor activity, customer signals and past ad learnings feed each ranking. Birch rules run on the conditions you write against your metrics.
3. Past learnings carry forward. Past ad learnings are an input, so each week's plan starts from what earlier tests showed instead of a blank page.
4. The plan arrives as briefs. We produce execution-ready creative briefs, so the creative team receives the test and its reasoning together. Our ad creative brief template shows the structure we build a brief around.

Birch Pro starts at $99 a month as of October 2026, and the price depends on monthly ad spend across all connected accounts, so its cost as a share of spend is your Birch price divided by your monthly spend. At a $99 price, that is 0.99% of $10,000, 1.98% of $5,000 and 3.96% of $2,500.

These are examples, our arithmetic: Birch's published $99 starting price for Pro divided by each example spend, as of October 2026. Birch's price depends on spend, so at your spend the share uses your own price. Annual billing is $1,090 a year, about $91 a month, which would be 0.91% of $10,000 as an example. Essential, from $49, does not include automated rules.

Birch's page says the final price and currency are confirmed at checkout and may differ by billing country. Read your price there and put it into the formula.

The break-even formula (our model): monthly Birch price ÷ monthly connected spend = the share of spend your rules must save. At $5,000 of spend and a $99 price, $99 ÷ $5,000 = 1.98%, so the rules must prevent about $99 of wasted spend a month.

Run four checks before you cancel. Each has a pass and a fail, and the thresholds are our recommendation.

1. Rule audit. List every active rule and what it did in the last 30 days. Pass: you can state in dollars what each kept rule saved or protected. Fail: you cannot, so the rule is a candidate to delete.
2. Bracket check. Open Birch checkout and read the price for your actual 30-day connected spend. Pass: you have the price in US dollars and the break-even share from the formula above. Fail: you are estimating the price from memory.
3. Gap test. Compare the creative concepts you planned to launch over the last four weeks with the ones you launched. Pass: nearly all launched, so rules or budget are your constraint. Fail: many were delayed or never chosen, so deciding what to test is the constraint. How to analyze Facebook ads and choose your next test walks through that decision.
4. Overlap cycle. Keep the old tool for one billing cycle while the new one runs. Pass: nothing you relied on went unhandled. Fail: a rule fired that nothing else covers, so rebuild it first.