See what people
notice first in your ad
Upload your ad creative and instantly generate an AI-powered attention heatmap. Understand which elements attract attention, what may get overlooked, and whether your product, headline, offer, and CTA have the right visual hierarchy.
- Free to use
- No signup required
- Creatives are not stored
Upload your ad creative
Drag and drop your image here or browse files
JPEG, PNG, or WebP · up to 10 MB each · max 5 images
See where attention
lands first.
This sample was analysed by the same engine that will process your upload. Red and yellow areas indicate elements more likely to attract attention. Blue and darker areas may receive less immediate attention.
The goal is not to make the entire creative red. The goal is to make sure the right elements receive attention in the right order.
Once you have the heatmap,
what should you look for?
Five questions that turn a colour map into a creative decision.
- What gets noticed first?
- Is it your product, headline, offer, face, logo — or an unimportant visual element?
- Is the message visible?
- Check whether the most important message receives enough attention.
- Is the face helping?
- Faces naturally attract attention. Make sure the person directs attention towards the message or product rather than away from it.
- Can people find the CTA?
- The CTA does not need to be the most prominent element, but it should be easy to locate.
- Is the brand visible?
- Check whether the logo or product branding is likely to be noticed and remembered.
How it
works.
Upload your creative
Add a static ad, banner, social post, or campaign visual.
Generate the heatmap
The AI analyses the visual elements and predicts how attention is likely to be distributed.
Review the hierarchy
See which parts of the creative are most visually prominent and which elements may be overlooked.
Improve and test again
Change the layout, contrast, headline, image, product placement, or CTA and analyse the new version.
Attention is one part of creative performance
The heatmap predicts where the eye is likely to land. Use it as one input alongside customer insights, creative strategy, brand context, and actual campaign performance.
It does not measure
- Clicks
- Conversions
- ROAS
- Brand recall
- Message comprehension
- Purchase intent
The strongest creative is not simply the one that gets attention — it is the one that directs attention towards the message most likely to drive action.
