GoKwik vs Deepsolv: Which Instagram Automation Tool is Better for D2C Brands?

It’s 3 AM. Your new Festive Sale Reel just went live, and Instagram is exploding:

• “Price?”
• “COD available?”
• “Deliver to Kolkata?”

Your marketing team is asleep. Your competitors aren’t.

By the time you reply tomorrow morning, half of these hot leads will be gone.

Meta’s own data confirms this urgency:

• 83% of people discover new products on Instagram.
• Brands replying within an hour see up to 7x more conversions.
• Indian buyers shop around the clock, especially during sales and festive drops.

Today, we’re breaking down two major players:

• GoKwik KwikEngage – the omnichannel connector.
• Deepsolv Brandy AI – the Instagram engagement powerhouse.

Why Indian D2C Brands Can’t Afford Slow Replies in 2025

Social commerce in India is set to cross $8.5B by 2027. With COD still making up 60–70% of orders for many brands, shoppers often DM before buying to confirm stock, payment options, or delivery speed.

Here’s the kicker:If you don’t answer quickly and personally, they’re just a tap away from another brand selling the same thing.

Automation tools like KwikEngage and Brandy AI promise to respond instantly, but they take very different approaches.

That’s why Instagram automation has moved from “nice-to-have” to business-critical for high-growth D2C brands.

The Context: Automation is No Longer Optional

For Indian D2C brands, Instagram is both top-of-funnel (awareness) and increasingly mid-funnel (consideration). Your DM inbox is where potential buyers ask for price, stock, sizes, delivery timelines and decide whether to buy or bounce.

And here’s the kicker:Meta’s research shows that speed of reply directly influences conversion rates. Brands that respond to Instagram queries within an hour see up to 7x higher conversion rates than those that reply after 24 hours.

This is exactly where GoKwik KwikEngage and Deepsolv Brandy AI compete but their strengths lie in different parts of the Instagram engagement puzzle.

Platform Overviews

GoKwik – KwikEngage

Best known for checkout optimisation and RTO prevention, GoKwik extends its reach into customer conversations with KwikEngage:

• Handles Instagram DMs with a GenAI chatbot.
• Runs keyword-triggered comment-to-DM campaigns (e.g. “Comment OFFER to get a discount”).
• Routes Instagram leads into multi-channel nurture sequences like WhatsApp, email, and SMS.

KwikEngage is built for brands that see Instagram as one of many channels, and want those conversations to feed into a unified marketing system.

Deepsolv – Brandy AI

Brandy is purpose-built for Instagram and Facebook automation:

• Replies to every comment and DM in seconds.
• Moderates spam, hate speech, and competitor mentions.
• Personalises replies dynamically, adapting to the user and conversation context.
• Tracks revenue directly from Instagram interactions.

Brandy treats Instagram not just as a source of leads, but as a revenue-generating community that needs constant attention and nurturing.

DM Automation – Where Deals Are Won or Lost

KwikEngage:

• Uses a rules-based AI chatbot trained on FAQs to handle predictable queries.
• Example: A user DMs “Track order” → Bot fetches and sends live order status.
• Integrates seamlessly into other channels- a DM lead can be moved to a WhatsApp drip campaign or an email nurture sequence.
• Strength lies in multi-channel follow-ups rather than deep Instagram-native engagement.

Brandy AI:

• Understands intent in natural language and generates real-time replies that feel human.
• Example: A user DMs “Do you have this in XL?” → Brandy replies with stock info, price, and a direct purchase link all within seconds.
• Scales to handle viral-level DM volumes without generic copy-paste replies.
• Learns your brand’s tone over time, making replies indistinguishable from a human social media manager.

Comment Replies & Moderation – Protecting Your Brand in Public

KwikEngage:

• Specialises in comment-to-DM triggers (e.g. “Comment START to get details”).
• Doesn’t auto-reply publicly to all comments.
• No AI-based spam or competitor mention hiding — relies on manual moderation.

Brandy AI:

• Publicly replies to every comment with personalised responses, then sends a private follow-up DM to drive conversion.
• Auto-hides spam, offensive remarks, and competitor promotions within seconds.
• Tags each comment by sentiment (positive/neutral/negative) and intent (inquiry/feedback), giving you a pulse on audience mood.

Personalisation – Beyond First Names

KwikEngage:

• Templates with dynamic fields (e.g. name, order ID) and multilingual scripted replies (100+ languages).
• Personalisation driven by segmentation rules.

Brandy AI:

• Generates unique, context-aware replies based on past interactions, customer behaviour, and live campaign context.
• Adjusts tone dynamically - cheerful for compliments, empathetic for complaints.
• Can drop targeted offers directly into the conversation.

Engagement Triggers – The Art of Starting Conversations

KwikEngage:

• Keyword triggers in comments and DMs.
• Triggers can send users into WhatsApp, SMS, or email flows.
• Less emphasis on Instagram-native triggers like Story replies.

Brandy AI:

• Supports keywords, emoji, Story replies, and poll votes as triggers.
• Builds multi-step DM funnels from a single IG interaction.
• Can initiate surprise rewards for top engagers building loyalty.

Analytics – Turning Conversations into Data

KwikEngage:

• Reports on DMs sent, response rates, conversions from IG leads.
• Shows uplift in prepaid conversions from IG interactions.
• Integrates IG data into an omnichannel ROI dashboard.

Brandy AI:

• Real-time tracking of IG comments handled, DMs replied, CTR on links sent, and revenue from IG engagement.
• Sentiment analysis to spot trends before they become crises.
• Identifies top products and FAQs based on actual conversations.

AI Intelligence – Structured vs Contextual

KwikEngage:

• NLP chatbot for accurate FAQ responses.
• Predictive segmentation for targeted outreach.
• AI use is structured and commerce-focused, less on moderation or tone adaptation.

Brandy AI:

• Reads every message/comment for sentiment and intent.
• Generates human-like replies that evolve with your brand’s style.
• Auto-hides harmful content without human review.
• Continuously self-improves based on past engagement.

Real-World Use Cases

• Viral Product Launch:
  • KwikEngage: Capture comments via keyword triggers, move leads to WhatsApp sales funnel.
  • Brandy: Reply to all comments, send DMs instantly, hide spam, track sales from IG.
• Small Team, Big Engagement:
  • KwikEngage: Automate repetitive FAQs across multiple channels.
  • Brandy: Handle 100% of IG conversations without extra hires.
• COD-heavy Brand:
  • KwikEngage: Use DM flows to encourage prepaid conversions.
  • Brandy: Convert IG queries into site visits and track conversion rates.

Quick Comparison Table

Final Take

In India’s D2C space, speed, personalisation, and visibility are what turn followers into customers.

• If Instagram is where most of your leads live, Brandy AI offers the deepest, most human-like automation from public replies to sentiment analysis to sales attribution.
• If Instagram is one part of a larger multi-channel sales engine, KwikEngage is powerful for integrating those leads into a broader retention strategy.

And for brands that want both front-end engagement and back-end conversion power, using Brandy and KwikEngage together can cover the full funnel capturing attention, closing sales, and keeping customers coming back.

Book a free demo with Deepsolv now and take your brand to the next level.