Alternatives
AdSpy alternatives: 9 ad spy tools compared by cost
AdSpy alternatives are best compared by cost per tracked competitor, from $4.38 to $27.90 on monthly-billed plans that cap tracking at five or more brands, against AdSpy's flat $149 a month.
By Sachit Sharma, CEO & Founder · Updated 7 Nov 2026
On this page
The short answer
Divide each plan's monthly price by the number of competitors it lets you follow, because plan pages count brands, creatives, shops or credits. Deepsolv is the top pick for Meta brands and agencies that want a ranked weekly list of what to test. Write your list of real competitors before you compare prices.
About AdSpy
AdSpy is a searchable database of Facebook and Instagram ads. It charges one flat price of $149 a month.
- Monthly price
- $149 flat
- Platforms
- Facebook and Instagram
- Database
- 213,925,000+ ads
- Countries
- 225
What AdSpy does well
- A flat price that works out to $7.45 per competitor if you follow 20
- A database of 213,925,000+ ads across 225 countries
- Filters, comment search, demographic targeting data, affiliate-network and offer tracking, and landing-page analysis
Why buyers consider alternatives
- A flat $149 a month is hard to justify with a short competitor list: at 5 competitors it is $29.80 each.
- Scope stops at Facebook and Instagram, so TikTok, YouTube and Google coverage means a different tool.
- A searchable archive leaves the choice of what to test to you; turning finds into a ranked list of tests is manual work, whereas Deepsolv produces a ranked weekly test plan.
AdSpy alternatives compared
- 1DeepsolvOur companyBest overall
- 2ForeplayFor saving ads and writing briefs
- 3AtriaFor following many brands
- 4PanoramataFor benchmarking beyond ads
- 5MineaFor store and product research
- 6PowerAdSpyFor adding platforms by tier
- 7BigSpyFor budget cross-platform search
- 8WinningHunterFor ecommerce sellers
- 9DropispyFor low-cost store and ad searching
How we ranked them
- Sells ad search or competitor tracking as a product
- Publishes plan prices on its own pricing page
- Offers a plan or workflow different from AdSpy's flat-price archive search
- Has a plan with a stated unit (brands, creatives, shops or credits) or a stated job
- Priced in USD as of November 2026
Each alternative in detail
Deepsolv
Ranked weekly Meta creative test plan and briefs
- Entry price
- Quoted in a personalized demo
- Tracking unit
- Competitor activity feeds a ranked weekly plan
- Core use
- Deciding what to test on Meta
- Top plan
- Quoted in a personalized demo
Deepsolv is a software platform for consumer brands, performance marketing teams, creative teams and agencies running Meta advertising. It combines ad-performance data, competitor activity, customer signals and past ad learnings into a ranked weekly creative test plan and execution-ready creative briefs. You get a ranked list of what to test next, in order, and the brief to make it.
Strengths
- Ranks the week's test ideas from your performance, competitor activity, customer signals and past learnings
- Produces execution-ready creative briefs
- Built for Meta brands and agencies
Foreplay
Swipe file, discovery, briefs and Spyder brand tracking
- Entry price
- $59 (Basic)
- Tracking unit
- Spyder: 10 brands (Workflow)
- Core use
- Saving ads and writing briefs
- Top plan
- $459 (Agency, 50 brands)
Foreplay suits teams that save competitor ads and brief creators. Basic includes the Swipe File, Discovery and Briefs, and Workflow adds Spyder tracking for 10 brands on monthly billing. It offers a 7-day free trial and a 14-day money-back window after the first charge.
Strengths
- Spyder tracking is unlimited on annual billing
- 7-day free trial
- Monthly plans cancel anytime
Limitations
- Basic has no Spyder tracking, so following a brand starts at the $175 Workflow plan
- Extra users cost $20 each, and annual plans are non-refundable
Atria
Brand tracking with plans of 50 to 200 brands
- Entry price
- $219 (Core, list)
- Tracking unit
- 50 brands (Core)
- Core use
- Following many brands
- Top plan
- $1,549 (Business, 200 brands)
Atria suits teams following many brands: Core follows 50 brands, connects 5 ad accounts and has 5 seats. List prices are shown before a seasonal discount.
Strengths
- Core works out to $4.38 per tracked brand
- Plans reach 100 brands (Plus, $549) and 200 brands (Business, $1,549)
- List prices are shown before a seasonal discount
Limitations
- Core caps at 50 brands and 5 ad accounts
- Entry list price is $219 a month, the highest entry price among the trackers here
Panoramata
Competitor benchmarking across ads, email, SMS and SEO
- Entry price
- $99 (Startup)
- Tracking unit
- 20 competitors (Startup)
- Core use
- Competitor benchmarking beyond ads
- Top plan
- $399 (Advanced)
Panoramata suits brands that benchmark competitors beyond ads; its page lists email, SMS, landing pages and SEO monitoring. Annual billing gives two months free, and limited platform access is free without a card.
Strengths
- Startup follows 20 competitors for $99, or $4.95 each
- Monitors email, SMS, landing pages and SEO
- Limited platform access is free without a card
Limitations
- Startup keeps 6 months of history, which misses last Black Friday
- Startup includes 3 users
Minea
Shop and product research with Facebook ads and influencers
- Entry price
- $49 (Starter)
- Tracking unit
- 10 shops (Premium)
- Core use
- Store and product research
- Top plan
- $199 (Business)
Minea suits store and product researchers; its page lists Facebook ads and influencer product placements. Premium follows 10 shops with notifications, and Business is unlimited.
Strengths
- Lowest entry price among paid trackers here at $49
- Lists influencer product placements
- Business plan tracks unlimited shops
Limitations
- Starter allows 10 AI ad analyses a month
- Shop notifications for 10 shops start at the $99 Premium plan
PowerAdSpy
Ad search with more platforms on each higher tier
- Entry price
- $69 (Basic)
- Tracking unit
- 1 brand (Basic)
- Core use
- Ad search across added platforms
- Top plan
- $399 (Palladium, 30 brands)
PowerAdSpy suits buyers who add platforms by tier: Basic covers Facebook and Instagram, Standard adds Pinterest and Google Display, and Palladium adds TikTok, LinkedIn, Quora and Reddit. A 3-day trial costs $1 on Basic and $7 on other plans.
Strengths
- Palladium adds TikTok, LinkedIn, Quora and Reddit
- Cancellation anytime with access through the billing period
- Trial costs $1 on Basic
Limitations
- Basic tracks one brand and has no targeting filters
- TikTok requires the $399 Palladium tier
BigSpy
Free and low-cost ad search across platforms
- Entry price
- Free; Starter $69
- Tracking unit
- 20 tracked creatives (free)
- Core use
- Budget ad search across platforms
- Top plan
- $499 (Ultimate)
BigSpy suits budget searches across platforms. Growth ($159) adds Google Ads, YouTube, X and TikTok.
Strengths
- Starter is $49 on annual billing
- Growth covers Google Ads, YouTube, X and TikTok
- Tracked creatives rise from 100 on Starter to 500 on Growth
Limitations
- The free plan covers Facebook only, with 10 searches a day and 20 tracked creatives
- TikTok and other networks require the $159 Growth plan
WinningHunter
Meta, TikTok and Pinterest ads plus a store database
- Entry price
- $30 (billed annually)
- Tracking unit
- 2 brands (Basic)
- Core use
- Ecommerce ad and store research
- Top plan
- $150 (300 brands, annual)
WinningHunter suits ecommerce sellers: Meta, TikTok and Pinterest ads plus a database of 2 million ecommerce stores, and a free 30-minute onboarding call.
Strengths
- Standard follows 30 brands for $49, or $1.63 per slot
- Database of 2 million ecommerce stores
- Free 30-minute onboarding call
Limitations
- Basic follows 2 brands, and extra users cost $20 a month
- Prices are billed annually only
Dropispy
Low-cost store and ad search with Shop Spy included
- Entry price
- Free; Premium $29.90
- Tracking unit
- Credits
- Core use
- Low-cost store and ad search
- Top plan
- $249.90 (Business)
Dropispy suits low-cost store and ad searching, with Shop Spy included. A free plan exists, and Premium is $14.90 on annual billing.
Strengths
- Free plan exists
- Shop Spy included
- Premium is $29.90 a month
Limitations
- Usage is credit-based, a usage allowance the plan sets (150,000 credits on Premium)
- Business jumps to $249.90 a month
How to choose an alternative to AdSpy
- 1
Does the plan's unit match how many competitors you follow?
Pass: you can name the unit (brands, creatives, shops, credits) and compute price divided by your competitor count, as in the table above. Fail: the plan says "unlimited" and you cannot find the cap on the page. - 2
Are all the platforms you advertise on included in the plan you would buy?
Pass: every platform you run appears on that exact tier. Fail: you need TikTok and the tier that lists it costs more. TikTok appears on PowerAdSpy Palladium ($399) and BigSpy Growth ($159), not on their entry plans. - 3
Does the history reach back far enough for your category?
Pass: history covers the same period last year if your category is seasonal. Fail: Panoramata Startup keeps 6 months, which misses last Black Friday. For ordinary ads, Meta's Ad Library (https://transparency.meta.com/researchtools/ad-library-tools) covers active ads and documents long retention only for EU-delivered ads (one year after last impression) and political, electoral and social issue ads (seven years). Our Facebook Ad Library guide (link:facebook-ad-library) shows a weekly log to keep what you want. - 4
Can you read the cancellation and trial terms before you pay?
Pass: terms are written on a page you can open. Foreplay's states monthly plans cancel anytime and annual plans are non-refundable. PowerAdSpy's states cancellation anytime with access through the billing period. Fail: you cannot find how to cancel. - 5
Can you turn what you find into a test within a week?
Pass: from the output, you can write three test hypotheses, each with an angle and one success metric. Fail: you end the week with a bigger folder and no tests. Reading volume correctly helps (what competitor ad volume tells you, link:competitor-ad-volume-meaning), and so does a written hypothesis (A/B test hypothesis template, link:ab-test-hypothesis). We do this step in Deepsolv by ranking the week's ideas from your performance, your competitors' activity, customer signals and past learnings. To see the ranked test plan and briefs working on your account, book a demo (link:book-a-demo).
Key takeaways
- Compare AdSpy alternatives by cost per tracked competitor. On monthly-billed plans with a stated brand cap it ran from $4.38 to $27.90 as of November 2026, against AdSpy's flat $149.
- Deepsolv is our top pick for Meta brands and agencies that want a ranked weekly list of what to test, not only a place to browse competitor ads.
- AdSpy covers Facebook and Instagram. TikTok, YouTube and other networks cost more on tools that list them (BigSpy Growth at $159, PowerAdSpy Palladium at $399).
- Check the cap on the exact tier: TikTok and other networks appear only on higher plans, as of November 2026.
What are the best AdSpy alternatives for Meta advertisers?
Our ranking, as of November 2026: Deepsolv first, for Meta brands and agencies deciding what to test. Then Foreplay, Atria, Panoramata, Minea, PowerAdSpy, BigSpy, WinningHunter and Dropispy. Meta's free Ad Library is the baseline under all of them.
An ad spy tool is software that searches or tracks other advertisers' live ads. Spyder is Foreplay's feature that follows a chosen brand's new ads. A shop is an online store a tool follows.
Pick by job:
- Browse an archive by keyword: choose from ranks 2 to 9.
- Follow named competitors: choose a tracker (Foreplay, Atria, Panoramata, WinningHunter).
- Decide what to test next: this is the job we built Deepsolv for.
Why compare ad spy tools by cost per tracked competitor instead of headline price?
Divide each plan's monthly price by the number of competitors it lets you follow, because plan pages count different things. As of November 2026, that gives $4.38 to $27.90 per tracked competitor on monthly-billed plans with a stated brand cap, against AdSpy's flat $149 a month. A tracked competitor here means one brand a tool follows continuously for you.
This is our model. Price per cap slot is the monthly price divided by the cap. Price per competitor if you follow 20 is the monthly price divided by 20, shown only where the cap is at least 20. Prices come from each company's pricing page, read in November 2026. WinningHunter's row uses its annual-billing price, so it sits outside the monthly range. AdSpy searches an archive rather than tracking brands, so its figure only shows what the flat price comes to if you use it to follow 20.
Spyder tracking is capped at 10 (Workflow) and 50 (Agency) brands on monthly billing and unlimited on annual billing, as of November 2026, according to Foreplay's pricing page (listed in the sources). Annual buyers of Foreplay therefore face no cap in this comparison.
BigSpy counts tracked creatives (100 on Starter, 500 on Growth), Minea counts shops and Dropispy counts credits, so we left them out of the arithmetic.
The flat price is not the problem people assume. At 20 competitors, AdSpy works out to $7.45 each, between Panoramata and Atria. At 5 competitors it is $29.80 each, which is hard to justify. Our recommendation: write your list of real competitors before you compare prices.
- Plan
- WinningHunter Standard (annual billing only)
- Monthly price
- $49
- Cap on the plan page
- 30 brands
- Price per cap slot
- $1.63
- Price per competitor if you follow 20
- $2.45
- Plan
- Atria Core (list price)
- Monthly price
- $219
- Cap on the plan page
- 50 brands
- Price per cap slot
- $4.38
- Price per competitor if you follow 20
- $10.95
- Plan
- Panoramata Startup
- Monthly price
- $99
- Cap on the plan page
- 20 competitors
- Price per cap slot
- $4.95
- Price per competitor if you follow 20
- $4.95
- Plan
- Foreplay Agency
- Monthly price
- $459
- Cap on the plan page
- 50 brands
- Price per cap slot
- $9.18
- Price per competitor if you follow 20
- $22.95
- Plan
- PowerAdSpy Palladium
- Monthly price
- $399
- Cap on the plan page
- 30 brands
- Price per cap slot
- $13.30
- Price per competitor if you follow 20
- $19.95
- Plan
- Foreplay Workflow
- Monthly price
- $175
- Cap on the plan page
- 10 brands
- Price per cap slot
- $17.50
- Price per competitor if you follow 20
- Cap is below 20
- Plan
- PowerAdSpy Standard
- Monthly price
- $99
- Cap on the plan page
- 5 brands
- Price per cap slot
- $19.80
- Price per competitor if you follow 20
- Cap is below 20
- Plan
- PowerAdSpy Platinum
- Monthly price
- $279
- Cap on the plan page
- 10 brands
- Price per cap slot
- $27.90
- Price per competitor if you follow 20
- Cap is below 20
- Plan
- PowerAdSpy Basic
- Monthly price
- $69
- Cap on the plan page
- 1 brand
- Price per cap slot
- $69.00
- Price per competitor if you follow 20
- Cap is below 20
- Plan
- AdSpy
- Monthly price
- $149
- Cap on the plan page
- "Virtually unlimited usage"
- Price per cap slot
- flat
- Price per competitor if you follow 20
- $7.45
How we built this list
Candidates are the ad spy and competitor-tracking tools buyers compare with AdSpy, and each had to publish plan prices on its own pricing page. After Deepsolv, the order favors tools that help you act on an ad you found, then price. Figures are each plan's monthly price divided by its brand cap, read from each vendor's pricing page in November 2026. Deepsolv publishes this page and is one of the tools ranked.
This page is published by Deepsolv. If anything here is out of date, tell us and we will correct it.