Mastering Retargeting with AI: The Secret to Converting High-Intent Customers

Has it ever happened to you that you scroll through Instagram and stumble upon an irresistible offer? You tap on the link only to realise that the product is out of stock or probably just hesitate, and move on. Many weeks later, you barely remember that product.

For e-commerce brands and digital marketers, this same hesitation is a huge missed opportunity. High-intent customers who are too invested in the product but haven’t yet converted, are like low-hanging fruit. Dodging them off just means leaving easy revenue on the table.

Good news: this is where AI-powered retargeting steps in. It is not just about serving ads anymore, but also leveraging the power of artificial intelligence and automation to ensure every potential lead receives the nudge they need. Deepsolv is revolutionising how digital strategies work, and offers tools that don’t just simplify retargeting but also amplify its impact.

By the end of this blog, you will know everything about retargeting, why it is crucial for your business growth, and how AI tools and customer engagement are redefining the game for brands.

Why Retargeting Matters in 2024

In today’s fast-paced digital landscape, getting a reel viral is no longer enough to attract attention. It is a high time for brands to sustain this attention and translate it into real-time action. Here’s why retargeting marketing strategies have almost become irreplaceable,

1. High Conversion Potential

According to Criteo’s Marketing Guide, individuals who have already interacted with your brand are 70% more likely to convert. These interactions can be in various forms, be it a website visit, engaging with your social media posts or adding items to their cart. Consider these users as already warm leads, making them far more likely to convert as compared to cold audiences.

2. Optimized Ad Spend

Even in terms of running conventional ads, retargeting has proven out to be extremely effective for brands. In fact, studies reveal that retargeting campaigns can deliver a 10x ROI compared to standard digital ads by focusing on users with proven intent.

3. Building Brand Recall

More than anything, retargeting can help you build and maintain your brand persona in the long term. Think about how people are inundated with options and out of sight often means out of mind for them. Retargeting helps to keep your brand top of mind, making it more likely they will choose you when they are purchasing anything.

How Retargeting Works

There are various ways and mechanics on how retargeting actually works. It may look complex but all of them boil down to one fundamental principle: identifying high-intent customers and re-engaging them. Here’s how AI-driven retargeting works,

1. Pixel Tracking

Let’s understand this through simple plain words. Whenever a user visits your website, a small piece of code (pixel) tracks their activity. This data can assist you to create tailored retargeting campaigns, such as using Meta Pixel.

You might have already observed this trend: At times when you browse through a product online, you are either shown a Google or Meta Ad later on. This is what helps you to remember the product in the long-term. Although this method is highly effective, it can churn out a lot of resources from brands.

2. Custom Audiences

Apart from pixel tracking, Instagram and Facebook also allows you to create custom audiences from continued user interactions- be it likes, comments, shares or who follows you. These audiences ultimately form the foundation of your retargeting efforts.

However, just like Meta Pixel, running ads on custom audiences is also usually time and capital intensive with comparatively lower ROAS. Brands need to try, test and find out what exact ad works for them, and with what audience segment.

3. Automated Messaging

This is by far one of the quickest and cheapest ways for brands to re-target their audiences. AI-enabled retargeting assists brands to analyze their user interactions to send personalized messages instantly. For instance, if a potential customer comments about a product, but later the product goes out of stock, AI can notify them when it is restocked with relevant product links.

The Deepsolv Advantage: Retargeting Redefined

Now that you have heard enough about Deepsolv, let’s explore how it can be a true game changer in the world of retargeting advertising. Let’s discover how brands like HairOriginals and many others have transformed their missed opportunities into massive revenue wins,

1. Instant Engagement

First and foremost, Deepsolv automates messages to high-intent customers in real time. For HairOriginals, it ensured that customers who interacted with the brand previously received product updates within just seconds.

2. Precision Targeting

Instead of casting a broad audience, Deepsolv first identifies and segments the customers most likely to convert. Its robust AI models analyze customers’ interactions, type of conversation, sentiment and engagement patterns to ensure no lead goes wasted.

3. Brand-Specific Communication

In 2025, almost every digital user can differentiate between a standard AI-generated text vs the one which is written by a human. This is where Deepsolv’s AI comes into the picture. It doesn’t just reply but mirrors the brand’s tone and persona to ensure authentic interactions.

4. Time and Cost Efficiency

Above everything, you save hours of manual effort and cost through AI-enabled retargeting. Teams can focus on strategy and other business-led outcomes while AI manages the grunt work.

Real-World Success: The Hair Originals Story

For Hair Originals, virality turned out to be a double-edged sword. The brand’s hair extensions captured the attention of thousands of customers on their Instagram posts.

Take this Instagram video for example. Although this got an influx of engagement, the product got out of stock midway. The team faced a daunting task: managing inventory, planning re-stock and also manually responding to each potential customer.

Enter Deepsolv, which enabled HairOriginals to identify and send instant responses with product link to all commenters after the product was restocked. The result? This simple action led to a 50-60% conversion rate, with significant time and resources being saved up.

To top it up, Deepsolv also tackled negative competitor mentions, and reduced them from 10-15 per day to nearly zero, and boosted engagement rates by over 30%.

Additionally, Deepsolv tackled negative competitor mentions, reducing them from 10-15 per day to zero, and boosted engagement rates by 30%.

Best Practices for Retargeting

If you clearly don’t want to miss the benefits of retargeting, you should consider adding it to your digital strategy. Here are some top tips as per industry best practices,

1. Start with High-Quality Data

The core of any manual retargeting depends on the efficacy of your data. Therefore, it becomes important to invest in robust tracking tools such as Google Analytics and ensure your pixel implementation is truly seamless.

2. Segment Your Audience

Next, manual retargeting also requires you to segment your audience based on their behaviour, demographics, intent and even purchase history for more tailored campaigns. All of this usually requires an experienced performance marketer and comprehensive tools.

3. Don’t Overdo It

You might have heard this phrase commonly: Anything done in excess can be potentially harmful. The same logic holds up for retargeting as well. Its overexposure can annoy potential customers and discourage their buying behaviour. Therefore, you need to strike a balance to keep your brand top of mind without being too intrusive.

4. Leverage AI Tools

Does retargeting sound like a lot of work, already? What if we told you that you can skip all these 3 steps, and boost retargeting efficiency with Deepsolv AI. It ensures that every process, right from data to delivery is completely automated and optimized.

Why Choose Deepsolv for Retargeting?

Deeosolv doesn’t just equip you to reach your audience, but also assists in converting them. With its cutting-edge AI, brands can,

• Boost engagement rates
• Recover lost opportunities
• Enhance customer satisfaction
• Drive revenue growth

Conclusion

By now, you must have realized that retargeting is no longer a trend. It is truly a necessity for brands looking to thrive in today’s e-commerce landscape. Whether it is about converting leads to paying customers, or optimizing the spend, the power of AI-driven retargeting is undeniable.

Are you ready to take your brand to the next level? Tap here to book a short demo with Deepsolv. Trust us, 30 mins can change a lot for your brand’s 2025 strategy.